Algo en el Aire

CASO 03

Dirección: AURA

Rol: Branding

Cliente: Vértice

Desarrollamos la identidad visual y estrategia editorial para el lanzamiento de la línea contemporánea de Vértice, bajo el concepto Algo en el Aire.

Buscamos transmitir ligereza, innovación y sofisticación mediante una paleta sobria, tipografía refinada y una dirección de arte pulcra que resalta la esencia etérea de la marca en medios digitales.
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Editorial photography of high-end graphic design brand presentation in a bright studio environment, Southern European / Latin American Studio setting. Modern stationery layout with terracotta rust red accents, charcoal black typography on off-white textured paper, bathed in soft afternoon window light.
Editorial photography of high-end graphic design brand presentation in a bright studio environment, Southern European / Latin American Studio setting. Modern stationery layout with terracotta rust red accents, charcoal black typography on off-white textured paper, bathed in soft afternoon window light.
Editorial studio photography displaying brand guideline book design spread flat on a warm stone surface. Sophisticated typographic hierarchy with terracotta rust red details, sage green visual accents, crisp minimalist layout in a Southern European / Latin American Studio.
Editorial studio photography displaying brand guideline book design spread flat on a warm stone surface. Sophisticated typographic hierarchy with terracotta rust red details, sage green visual accents, crisp minimalist layout in a Southern European / Latin American Studio.
Overhead editorial shot of premium business cards and brand collateral arranged neatly on a light warm grey stone desk. Minimalist aesthetic with dark slate green ink and vibrant terracotta rust red accents, natural soft sunlight in a Southern European / Latin American Studio.
Overhead editorial shot of premium business cards and brand collateral arranged neatly on a light warm grey stone desk. Minimalist aesthetic with dark slate green ink and vibrant terracotta rust red accents, natural soft sunlight in a Southern European / Latin American Studio.

Introducimos la esencia visual de forma sutil y pura.

Macro photography of custom embossed paper packaging for a luxury graphic design project. Off-white heavy textured cardstock with subtle foil stamping in terracotta rust red and sage green highlights, soft artistic shadows.
Macro photography of custom embossed paper packaging for a luxury graphic design project. Off-white heavy textured cardstock with subtle foil stamping in terracotta rust red and sage green highlights, soft artistic shadows.

Campaña difundida en medios digitales.

Close-up photography of a sleek tablet displaying a contemporary digital branding layout. Minimalist graphic design featuring elegant dark slate green and cream tones, dramatic moody studio lighting in a Southern European / Latin American Studio.
Close-up photography of a sleek tablet displaying a contemporary digital branding layout. Minimalist graphic design featuring elegant dark slate green and cream tones, dramatic moody studio lighting in a Southern European / Latin American Studio.
Architectural interior photography of a gallery space showcasing large-format avant-garde posters. Avant-garde typographic poster designs in charcoal black, off-white, and terracotta rust red, mounted cleanly on neutral walls in a Southern European / Latin American Studio.
Architectural interior photography of a gallery space showcasing large-format avant-garde posters. Avant-garde typographic poster designs in charcoal black, off-white, and terracotta rust red, mounted cleanly on neutral walls in a Southern European / Latin American Studio.